Jennifer Bates has been a full-time content creator for her brand, Sea Lemon since 2014. Sea Lemon started as a side project in 2008 to make and sell handmade goods on Etsy. In 2012, She started uploading YouTube videos and Sea Lemon evolved into a channel dedicated to DIY, art and craft tutorials—with a growing viewer base of 1M subscribers today. Prior to Sea Lemon, she worked in graphic design for many years, specializing in brand identity.