Lindsay Ostrom lives in the mountains of Northern California with her husband and their crazy dog Charley. She works full time doing art, running an Etsy shop, managing several arts and crafts Facebook groups, and taking care of her elderly mom. She and her mom had worked together for thirty-two years at her retail store, The Paper Rabbit. She opened the store in Montrose, California, when she was just twenty-two. As a new business owner, she constantly asked her mom for advice. One thing she would always said was “do it cute”. That’s why, to this day, Lindsay is known as the Creator of Cuteness. She draws, letters, creates and make all kinds of cool stuff to fill other people’s souls with inspiration and cuteness.